How to get great catalog design at little or no cost.

By Susan McIntyre

By adding one round of quick review and revisions from the expensive designer, we ended up with a beautiful, inexpensive catalog and record sales for our client.

There are other ways in which design templates can save money. One successful cataloger with a 100-plus-page book simply doesn’t have time for a single great designer to complete all design in time. Instead, a team of (mostly young) designers works on the book, building all pages to a prescribed template and style sheet. The lead (experienced) designer controls the evolution of the design template each year, and reviews all pages from the design team before submitting them for client approval.