How to get great catalog design at little or no cost.

By Susan McIntyre

But for the rest of the book, the in-house technician picks up last year’s pages, swaps new products into the holes left by discontinued products, and makes all other minor image-sizing, price and copy changes. After two or three years, the outside designer again refreshes the entire book with an updated design. This system has worked well, and the catalog has continued to grow each year.