How Data Can Bridge Retail's Digital Divide
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The future of retail is finally here. Thanks to the smart integration of customer relationship management (CRM), in-store sales data and media attribution, retailers are finally able to connect the dots between what happens out in the world (i.e., where they market to customers) and in-store, where the cash register goes ka-ching. At long last, we're able to bring in the precision and accountability of e-commerce and digital marketing and apply it to in-store marketing and measurement to drive more effective marketing and boost sales. Retailers have found their Rosetta Stone — the key to translating online data to offline sales.
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