The future of retail is finally here. Thanks to the smart integration of customer relationship management (CRM), in-store sales data and media attribution, retailers are finally able to connect the dots between what happens out in the world (i.e., where they market to customers) and in-store, where the cash register goes ka-ching. At long last, we're able to bring in the precision and accountability of e-commerce and digital marketing and apply it to in-store marketing and measurement to drive more effective marketing and boost sales. Retailers have found their Rosetta Stone — the key to translating online data to offline sales.
Recent Forrester studies report that online shopping will account for 53 percent of retail sales in 2014. That's a lot of new eyes looking at your website! With traffic increasing to your e-commerce site, it's a great time to review what shoppers are looking for. A well-designed site can create a positive experience, resulting in more sales and repeat visits. Here are our my tips for giving consumers what they want:
Creating and managing your brand can be very simple. It starts with the people in your organization. Usually that's the first thing organizations forget. The key is to keep it clear, keep it consistent and keep it alive. While you're building out your team, you must make sure that everyone understands the brand completely or nothing will be seamless. Here's a simple list of steps to help solidify your brand, basics first:
When gymnasts attempt a new tumbling move, having a high-quality mat beneath their feet gives them the confidence to soar higher. So when Orbring.com, a seller of professional-quality gymnastic mats used in schools, gyms, martial arts studios and more, wanted to expand sales into multiple new channels, it knew it needed a way to proactively and confidently manage its inventory.
With Black Friday and Cyber Monday already behind us, the online holiday retail season is in full swing. For retailers who are ready, it can mean racking up a significant percentage of the year's sales. In fact, online holiday sales growth is forecasted to be in the double-digits for the third year in a row, to the tune of $78 billion in 2013, according to Forrester Research. During November and December alone, retailers will capture one-third of their total sales for the year. Are you prepared to make the most of this potentially very profitable season?