How Data Can Bridge Retail's Digital Divide
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3. Don't get overwhelmed. Lots of data points lead to lots of possibilities, which can produce lots of anxiety for some folks. Don't let yourself get overwhelmed. Even with a zillion bits at your disposal, your story stays the same. At Sq1, we use customer segments to tie it all together. When we get new data, we build it into the customer stories we're already telling, and they become our north star.
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