How Data Can Bridge Retail's Digital Divide
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
1. Use what you've got. Retailers are uniquely positioned when it comes to customer data because they own their CRM databases. This is a huge opportunity, and one I advise clients not to ignore. Use your CRM data to build out your audience segments using look-alike modeling, and you'll be able to find more customers like the ones you've already got.
0 Comments
View Comments
On Bethea
Author's page
Related Content
Comments