How Crutchfield Does In-House Testing

Running at least one test per month at its corporate offices in Charlottesville, Va., Crutchfield tests its website, in-store kiosks, emails and even catalogs. The tests are compromised of three to four participants, who are generally recruited from Craigslist and are compensated with either $60 in cash or an $80 gift card (people almost always take the gift card, Miller said). The tests require two conference rooms — one in which the testing takes place, another where Crutchfield employees watch the tests via video — and generally take 45 minutes to an hour to conduct, then an hour to two hour debriefing period after the testing.