In a session at last week's eTail East conference in Baltimore, Archie Miller, senior manager of web design and development at consumer electronics retailer Crutchfield, detailed how his company uses in-house testing to learn about consumers.
Dr. Alan Rimm-Kaufman, a longtime catalog marketer and former Catalog Success columnist who leveraged a successful career as vice president of marketing with the Crutchfield catalog to run a trailblazing paid search management agency, died on July 18 at age 41 after a 16-year battle with leukemia.
Our entire interview with industry veteran Brendan Edgerton, including what he believes the catalog industry must do to remain relevant in these uncertain times
When Peter and Peggy Rice founded the Plow & Hearth catalog in an outbuilding on their Virginia farm in 1981, their inspiration was the back-to-basics movement. Nearly 20 years later, the country philosophy remains, but the back-roads mail order business is anything but backwards. Its adoption of a high-tech database in the mid '90s has led to quick, efficient growth through sophisticated modeling, which in turn engendered a home-furnishings catalog spin-off and a highly successful upselling program. Now Plow & Hearth's dual commitment to direct marketing basics and use of cutting-edge technology is allowing the founders to reap what they've sown. In April