All Circuits are Busy

With this data, the company sets financial goals for each campaign. Using industry projections from consulting services such as Forrester, IDC and Gartner as a baseline, CDW sets financial objectives to outperform the market. Its traditional goal was to be 10 percent better than the market, but that was when it was a $2-billion- or $3-billion-a-year company. “Now that we’re closing in on $8 billion,” says Garlow, “it’s tougher” to set such a high threshold.