All Circuits are Busy
How CDW’s closed-loop marketing formula helps it lap the technology sector

By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
When Jim Garlow, CDW’s director of advertising and marketing operations, joined the company in 1999, sales were at $1.8 billion. During his tenure, revenue growth has steadily outpaced the market. For 2008, that’ll likely continue. Technology consulting firms International Data Corp. (IDC) and Gartner forecast 3 percent to 5 percent growth for the IT sector over the next year. “We’re going to outpace that” again, Garlow says.
0 Comments
View Comments

Related Content
Comments