All Circuits are Busy

Garlow attributes much of CDW’s multichannel success to the implementation of a closed-loop marketing technique. The company operates a five-step process for all of its marketing campaigns:
● strategizing;
● planning;
● executing;
● measuring; and
● adapting.

With all meetings taking place at least a year in advance of the launch of a campaign, the company is able to devise and implement a well-structured plan with attainable goals. This comes from a deep understanding of the CDW customer.