How to Boost Sales Through Cross-Selling and Upselling, Part 1 of 2
By
Joe Keenan
, Senior
and Catalog Success
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6. Upsell in the shopping cart. Thumbnail what they’re buying, and move up the value chain using a good, better and best model, he noted. For example, upsell three possible products, priced at $7, $15 and $30, respectively.
7. Make it easy to return to the product page.
8. Show impulse items for cross-selling opportunities. Examples given by Dell’ Arciprete included gift wrapping, warranties and batteries.
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