How to Boost Sales Through Cross-Selling and Upselling, Part 1 of 2

(Note: This is part one of a two-part series on this presentation. Check back next week for Dell’ Arciprete’s tips on what not to do when cross-selling and upselling to customers.)

1. Show relevant items. Citing CDW as a leader in this area, Dell’ Arciprete said to make sure your cross-sell or upsell item is a logical progression to the original purchase. For example, a leather camera case as a cross-sell opportunity for a customer who’s just bought a digital camera.