How Best Buy Keeps Its Customers Happy

5. Make a difference. “What are we doing in the communities where our stores are located?” Judge said Best Buy asks itself. Get involved in the communities where you operate, he advised.

Changes on Tap
In order to mesh with its new concept, “Adding blue makes you happier,” several changes are in the works for Best Buy. You have to embrace change, Judge said, if you want to be around for a while — something Best Buy has managed to do for more than 40 years. All of the changes are targeted to a single brand with multiple touchpoints. Proposed changes include: