By
Joe Keenan
, Senior
and Catalog Success
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* trendier product page inserts;
* the launch of Reward Zone, a loyalty program; and
* investing in Best Buy Mobile, the company’s continued penetration into the cell phone market.
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- Companies:
- Best Buy Co., Inc.

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

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