By
Joe Keenan
, Senior
and Catalog Success
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3. Blow the customer away. Best Buy does this by consistently having the latest “hot” item (be it a video game, CD, computer, etc.) available “earlier and faster” than its competitors, Judge said.
4. Don’t leave the customer hanging. Best Buy serves it customers through its “Geek Squad” computer service technicians and a friendly return policy, Judge noted.
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- Companies:
- Best Buy Co., Inc.


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