Global Means Going Local In Today’s Digital World
Multisite management: To enable the efficient development, deployment and maintenance of multiple regional websites, marketers require WCM solutions that enable multisite management from a single platform account. The ability to publish, reuse and update content from one platform account to multiple online and mobile domains reduces the chance of error, ensures brand consistency, and requires far less time and staff resources. Business logic, template functionality, design elements and content can be developed once and used across many sites, enabling marketers to launch new websites easily, quickly and cost effectively. Marketers can make each site look as unique or similar as needed, enabling them to efficiently address regional differences, yet ensure a unified brand presence.