Global Means Going Local In Today’s Digital World
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Noah Logan
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Language isn't the sole differentiator between these regional sites. For the majority of companies, at least half of the content on their local sites — e.g., whitepapers, case studies, video, etc. — is region specific. Translating content alone can already be a challenging process, so why are marketers adding another layer of complexity to globalization by localizing content? In order to engage audiences with content throughout the sales cycle, content must be relevant to them — and what's relevant to an audience will vary by country.
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Noah Logan
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