Global Means Going Local In Today’s Digital World
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Noah Logan
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The growth of global online commerce and the increasingly competitive worldwide market make it imperative for retailers to expand and improve the globalization of their websites. As more companies deploy regional websites to drive sales and promote their brands, they need to carefully consider which WCM solution they'll leverage as the foundation for their global digital strategy. To streamline the deployment and maintenance of multiple sites, ensure brand consistency, and greatly reduce the time and effort required to create and update multiple sites, marketers must have the ability to easily publish and reuse content across one or multiple online and mobile sites, as well as manage multiple language translations.
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Noah Logan
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