Global Means Going Local In Today’s Digital World
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Noah Logan
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Despite the fact that marketers are publishing regional websites with local content to help drive conversions, managing these multiple, disparate sites remains a major issue. More than half of surveyed marketers said that between 20 percent to 60 percent of the content on their regional websites is out-of-date at any one time. Many cite a lack of technical resources to build, maintain and enhance regional sites. The good news is that the technology exists to make the process of managing these regional websites much easier.
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