Geolocation Proving to Be a Difference Maker for Carter's, Sleepy's

Carter's, an omnichannel retailer of baby clothes and accessories, is using geolocation in two ways: targeting based on a ship-to address, which drives homepage content, the types of promotions the visitor receives, the banner ads they see; and targeting based on the visitor's proximity to one of the brand's more than 800 brick-and-mortar stores.