Kyle Phillips

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

At the Demandware XChange conference in Las Vegas this week, Kyle Phillips, director of e-commerce technology at Carter's; and Michael Valeiko, director e-commerce development, and Lukas Agrapidis, director of e-commerce technology, both of Sleepy's, talked about how their brands are using geolocation to drive customer engagement and conversions.

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