Roth calls conjoint analysis a “versatile marketing research technique that can provide valuable information for market segmentation, new product development, forecasting and pricing decisions.”
- Shop With a Friend: An application that enables two people to shop online and view the same Web pages at the same time.
Lands’ End’s Strategic Advantage
Roth calls conjoint analysis a “versatile marketing research technique that can provide valuable information for market segmentation, new product development, forecasting and pricing decisions.”
- Shop With a Friend: An application that enables two people to shop online and view the same Web pages at the same time.