Here’s how the program works: Customers visit the cataloger’s Web site, type in their measurements and answer general questions about their proportions. The answers are funneled through
special software developed by Archetype, a Richmond, CA-based technology company. The software determines a customer’s weight distribution and ideal trouser measurements, and then sends size specifications via the Internet to a factory specially equipped to cut fabric for each order. Customers get their pants directly from the factory in two to three weeks.
Lands’ End’s Strategic Advantage
Here’s how the program works: Customers visit the cataloger’s Web site, type in their measurements and answer general questions about their proportions. The answers are funneled through
special software developed by Archetype, a Richmond, CA-based technology company. The software determines a customer’s weight distribution and ideal trouser measurements, and then sends size specifications via the Internet to a factory specially equipped to cut fabric for each order. Customers get their pants directly from the factory in two to three weeks.