Continue to your page in 15 seconds or skip this ad.

The Retailer's Source for Content & Community

Topics
- Back To Main Menu
- Topics
- Brick-and-Mortar
- E-Commerce
- Management
- Marketing
- Merchandising
- Mobile
- Omnichannel
- Operations & Fulfillment
- Professional Development
- Technology
Events
- Back To Main Menu
- Events
- Live Events
- Webinars
- Virtual Exchange
  - Back
  - Virtual Exchange
  - January 2025
  - July 2024
  - February 2024
  - Browse All
- Women In Retail Leadership Summit
Podcasts
- Back To Main Menu
- Podcasts
- Total Retail Talks
- Total Retail Tech Insights
Videos
Blogs
- Back To Main Menu
- Blogs
- Tim Ash
- Reggie Brady
- Jim Gilbert
- Maria Haggerty
- George Hague
- Stephen R. Lett
- Rob Martinez
- Susan J. Mcintyre
- Joe Palzkill
Resources
- Back To Main Menu
- Resources
- Top 50 Tips of 2024
- 2024 Retail Technology Report
- Top 50 Fastest-Growing Retailers
- Browse Resources
- Add a Resource
Research
Subscribe
- Back To Main Menu
- Subscribe
- Total Retail Report newsletter

July 21, 2009

From Market Segmentation to Customer Segmentation: Opportunities for Competitive Advantage and Growth

By Paul Becker

Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments

Paul Becker is a multichannel marketing consultant. He can be reached at (702) 587-9011 or themarketerpaul@yahoo.com.

« Previous 1 2 3 4 5 6 7 All

0 Comments

View Comments

People:
Paul Becker

Paul Becker Author's page

Related Content

Sharon Leite Returns to The Vitamin Shoppe as CEO

The Retail Buyer’s Role in the Age of AI

How Retailers Can Pivot Quickly and Effectively

How CDOs Can Unlock Unified Customer Intelligence

Email Authentication Lessons for Retailers

RMNs' $100B Question: Who's Seeing Those Ads?

Comments

Subscribe

Find Resources

Categories

E-Commerce (225)
Omnichannel (139)
Marketing (124)
Technology (101)
Retail Stores (76)
Mobile Commerce (75)

Show More Categories

Types

Best Practices (7)
Case Studies (11)
Company Profiles (1)
How-to Guides (36)
Industry Sector Reports (68)
Questions and Answers (8)
Research (64)
Special Reports (182)
Technology (2)
Tips and Tools (26)
Trends/Analysis (20)
Video (23)
Webinars (157)
White Papers (162)

Have great content to share?

Customer Service

Subscribe to the Total Retail Report Newsletter

Find a Career in Retail

Find Retail Whitepapers

Facebook
LinkedIn

Explore NAPCO Media

Printing & Packaging

Printing Impressions In-plant Impressions Packaging Impressions Wide-Format Impressions Promo Impressions Apparelist

Printing & Packaging Events

Inkjet Summit Digital Packaging Summit Wide-Format Summit Apparel Decoration Summit PRINTING United Expo

Retail & NonProfit

Total Retail NonProfit Pro

Retail & NonProfit Events

Retail Roundtables Women in Retail Leadership Summit Women in Retail Summit On The Road NonProfit POWER Total Retail Tech

Copyright © 2025 NAPCO Media. All Rights Reserved.

Recommended for you

This site uses cookies for tracking purposes. By continuing to browse our website, you agree to the storing of first- and third-party cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing and communication efforts.
Privacy Policy | Terms of Use | Close

x