From Market Segmentation to Customer Segmentation: Opportunities for Competitive Advantage and Growth

These driver items are the face of your brand/company with prospective customers. They position you in your markets. Use them to create share of mind for your brand(s).

4. Competitive strategies. Your competitive strategies should reflect competitive advantages found across your products, pricing, channels and customer service, your brand position, and a strengths, weaknesses, opportunites and threats (SWOT) analysis. In a multidivisional organization, for example, the larger, more profitable division could shoulder more overhead expense to allow the smaller business to invest in growth.