From Market Segmentation to Customer Segmentation: Opportunities for Competitive Advantage and Growth

Segment and target markets based on purchase motivations, needs hierarchies, shopping behavior, decision making and purchase behavior.

2. Brand strategies. The branding/rebranding strategy that's worked for me has been to first conduct market analysis that includes market trends; market attractiveness; market segmentation; and a competitive analysis incorporating value propositions, competitive advantage and branding.