B-to-B Cataloging: Four Ways to Coordinate Marketing and Outbound Sales
Want to increase sales? Increase the frequency of contact with your customers, and coordinate catalog marketing and outbound sales efforts. In B-to-B especially, it can be a powerful, one-two punch. But without a well-planned strategy, one effort can unintentionally undermine the other.
Here are four key ways to ensure your sales and marketing efforts are in sync.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.