When I was in school, there was a guy on our basketball team who could dunk like it was…
George Hague
Smart CEOs know two essential B-to-B metrics to successfully grow their businesses: contribution…
Sometimes an odd suggestion can really turn a company around. Here are three nontraditional…
Tribute bands pretend to be something else. Their motivation may be out of admiration, but…
Many consumer catalogers have unknown gold nuggets in their database. These nuggets are called…
Concerned about privacy? Now you can see what data has been collected on you. I was in for a…
Our cable bill doubled. Apparently we had an introductory rate — which lasted more than five…
It's official: J.C. Penney scrapped its every-day-low-price strategy for the rollercoaster world of…
True confession: I love it when mail quantities in the United States are down. Although this…
The Roman Catholic Church needs a serious brand makeover. It's gotten so bad that the previous…
Making decisions with data requires a mysterious process called data mining. The term brings to mind…
As the price of postage continues to rise, it's time for B-to-B marketers to get out there and…
When you’re selling your house, you plant flowers in the front yard, keep the lawn mowed and…
The U.S. Postal Service has just wrapped up a postage sale for various mail pieces that included a…
Q: "I'm thinking about creating an online version of my print B-to-B catalog. Any…
