4 Tips for Optimizing Your E-Commerce Site
4. Perfection is the enemy of action; find next targets. While we need to agree on where we need to go — or “define your awesome,” if you will — we must also carefully define the next target to keep building momentum towards that definition of “awesome.”
Customer centricity should be customer motivated and retailer driven. Recognizing buyer intent and customer needs (what they really want!) enables you to deliver the right offer and support at the right time to drive more customer-centered engagement.