4 Tips for Optimizing Your E-Commerce Site
For example, if 15 percent of your site visitors come to find your closest physical store and you're failing to provide it for them in an easy way, there's a clear incentive to invest an hour or two to incorporate this information in a practical location.
2. Understand visitor intent. In addition to those who came with the intention of buying, you’ll need to develop specific and actionable KPIs for the rest of your visitors. You’ll want to make sure you're realistic and honest about which KPI will improve. If the answer is none, you shouldn't undertake the activity.