Catalog Doctor: A Pep Up Prescription
Patient: Doctor, our creative has always been snappy — our photos vibrant, copy right on, headlines catchy — and our customers always responded. But lately, sales have been sluggish and customers aren’t responding to our creative like they used to. What’s wrong?
Catalog Doctor: Sounds like you folks have a touch of creative lethargy. It can happen to any cataloger. Your creative just needs some pepping up. Let’s run some tests to see which prescription is right for you. It may require a mix of treatments. Let me start by asking (and responding to) a few questions: