Economist Offers Multichannel Retailers Recession Insights, Post-Recession Action Plan

The primary focus throughout the recent National Retail Federation Convention & Expo in New York was how multichannel retailers can not only survive the recession, but also transform and emerge stronger once the economy picks up. During a session on navigating the turbulent economy, Carl Steidtmann, chief economist and director of consumer business for Deloitte Development LLP, noted that one of retailers’ biggest challenges is to give consumers “the will to spend.”