E-mail Webinar, Part 2: Play Up Links, Be Consistent with Type and Coordinate Landing Pages

5. Work in concert with landing pages. Use landing pages as an extension of the e-mail, Ayan advised. Tie in the landing page with the e-mail in regard to the relevancy of the message, positioning of the content and the amount of data conveyed to the consumer, he pointed out. Convert on the landing page with the same creative theme used in the e-mail message, as the consumer already has been drawn in by the e-mail.