E-mail Webinar, Part 2: Play Up Links, Be Consistent with Type and Coordinate Landing Pages
Continuing our coverage of the recent webinar presentation, “Top Ten Things You Need to Know About E-mail Creative” given by Jordan Ayan, CEO of e-mail service provider SubscriberMail, this week we focus on tips Ayan provided the audience on links and calls to action; type, images and rich media; viral opportunities and more.
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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