E-mail Webinar, Part 2: Play Up Links, Be Consistent with Type and Coordinate Landing Pages

* Offer discounted sales items through a link; and

* Offer promotional items for a percentage off through a link.

2. Be consistent with type, images and rich media. Ayan gave the following type, images and rich media tips:

* E-mail width should be kept less than 600 pixels;

* Avoid JavaScript;

* Don’t overdo the message by putting too many different types of fonts, images and colors on the same page at the same time; and