E-mail: Improve Your E-mail Program in Three Easy Steps

You don’t have to invest money in any fancy online technologies or vigorous list scrubbing services to see a measurable improvement in your e-mail marketing efforts.

Anne Holland, publisher of Marketing Sherpa, a Warren, R.I.-based company that publishes research reports, case studies and e-newsletters on marketing, advertising and public relations, remarked that sometimes the best fixes are the easy ones right in front of your face. At List Vision 2005, held last week in New York City, Holland offered the following solutions to some of marketers’ top e-mail challenges: