E-Commerce Insights: 8 Surfire Tips to Increase Conversions Today Without Breaking the Bank
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Amy Africa
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7. Offer a recently viewed items box in the site’s right-hand column. This sounds-too-simple-to-work idea is one of the best things you can do on a shoestring budget. It gives users an easy, at-a-glance way to figure out what they’ve seen in case they want to go back to it. That’s especially good for the more than 92 percent of adult users who aren’t great at searching.
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