E-Commerce Insights: 8 Surfire Tips to Increase Conversions Today Without Breaking the Bank
Plurk? Twitter? FriendFeed? Utterz? Social networking is all the rage. Everyone seems to want to know more about Web 2.0. That’s especially unfortunate for traditional catalogers and direct marketers whose sites are still at Web .05.
Here are the reasons:
• These days, most businesses get more than enough Web traffic.
• They just don’t know how to convert it effectively.
• And to mask their inability to actually enable people to easily add stuff to their carts and check out seamlessly, these companies send more and more traffic to flawed sites. Short term, it can be a great idea. Long term, it’s destined to fail.