E-catalog-Learn From Those Around You (299 words)

By Melissa Sepos

Making your customers feel valued can cost you as little as 10 cents.

Amazon.com has long been touted for its one-click checkout, real-time package tracking and personalized book suggestions. In January, the company conducted a marketing program of an unusual nature. Amazon mailed an envelope containing 10 one-cent stamps with every order. The "convenience" envelope also contained a 10 percent off coupon, a promotional introduction to luxury retailer Ashford.com (see the Fulfillment story on page 69), and a letter: