Jeff Bezos Connecting

By Melissa Sepos Making your customers feel valued can cost you as little as 10 cents. Amazon.com has long been touted for its one-click checkout, real-time package tracking and personalized book suggestions. In January, the company conducted a marketing program of an unusual nature. Amazon mailed an envelope containing 10 one-cent stamps with every order. The "convenience" envelope also contained a 10 percent off coupon, a promotional introduction to luxury retailer Ashford.com (see the Fulfillment story on page 69), and a letter: Dear Friend, From the start, one of our primary goals at amazon.com has been to make the lives of our