Strategy: Logical Maneuvers for Hard Times
Don’t pull back too much or you’ll regret it
My entire career since graduating from Indiana University in 1971 has been devoted to catalogs. There have been good years and off years. I can honestly say, however, that this is the most difficult and challenging year I’ve seen for catalogers. Gas prices, consumer debt and the national election all combine to create the perfect storm.
- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett
- Steven Lett
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