3 Ways to Increase Your Mobile Conversion Rate

There are plenty of ways to communicate and enforce safety and security for mobile devices, including the following:

• Authenticate customers through their mobile phone number. You can partner with a financial institution or third-party vendor to help create this kind of secure shopping experience.
• Don't allow sensitive data such as credit card account numbers to be stored on mobile devices. Your payments provider should be able to store this information securely in the cloud so your customers are confident their data won't be at risk if a mobile device is lost or stolen.
• Even if customers’ credit card numbers are stored in your system, require customers to enter the CVV code on the back of their credit cards prior to making a purchase. This adds a step to the checkout process but it gives your customers peace of mind.

By taking these steps, you'll see real return on investment from m-commerce. Rather than pray for conversions in this emerging channel, m-commerce will be a revenue generator that will also drive higher customer loyalty.