3 Ways to Increase Your Mobile Conversion Rate
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Rodger Desai
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69%20percent<%2Fa> of%20consumers%20abandon%20their%20shopping%20carts.%20Four%20in%20five experience%20problems<%2Fa> when%20conducting%20transactions%20on%20mobile%20devices%20and%2043%20percent%20of%20those%20that%20experience%20problems%20abandon%20the%20transaction.%20The%20number%20of%20consumers%20who%20intend%20to%20buy%20on%20your%20mobile%20site%20or%20app%20that%20simply%20walk%20out%20the%20"door"%20is%20enormous. %0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fdo-you-know-how-increase-your-conversion-rates-m-commerce-3-easy-steps%2F" target="_blank" class="email" data-post-id="4807" type="icon_link">
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Here are some tips on how to make the mobile shopping experience faster:
- Reduce the number of clicks (or touches) it takes to get to checkout. Once the shopper gets to the checkout process, minimize the steps and lengthy forms. Create a faster checkout by allowing customers to register once and then make future purchases with a few steps.
- Don't add unnecessary hurdles to jump over. If a page load only needs one step, don't make it two so you can capture an email address or add a flashy image.
- Eliminate page redirects and decrease page load time, one of the biggest frustrations among consumers about using mobile phones for shopping.
3. Make it secure. A consumer study by AT&T's Sterling Commerce and Demandware found that 28 percent of consumers are concerned about their security when shopping on their mobile phones. To increase m-commerce adoption, ensure consumers trust that your m-commerce channels are safe.
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Rodger Desai
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