3 Ways to Increase Your Mobile Conversion Rate
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Rodger Desai
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69%20percent<%2Fa> of%20consumers%20abandon%20their%20shopping%20carts.%20Four%20in%20five experience%20problems<%2Fa> when%20conducting%20transactions%20on%20mobile%20devices%20and%2043%20percent%20of%20those%20that%20experience%20problems%20abandon%20the%20transaction.%20The%20number%20of%20consumers%20who%20intend%20to%20buy%20on%20your%20mobile%20site%20or%20app%20that%20simply%20walk%20out%20the%20"door"%20is%20enormous. %0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fdo-you-know-how-increase-your-conversion-rates-m-commerce-3-easy-steps%2F" target="_blank" class="email" data-post-id="4807" type="icon_link">
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To increase m-commerce conversions, the consumer experience needs to be easy, fast and secure. Below are three simple rules that will directly impact how you optimize for mobile.
1. Make it easy. More than half of smartphone users (51 percent) are more likely to purchase from retailers with a mobile-specific website, but less than 5 percent of retailers have a mobile site. While often overlooked, a crucial step to ensuring mobile sales is to optimize your site for mobile devices so the shopping experience is as easy as possible for consumers.
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Rodger Desai
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