3 Ways to Increase Your Mobile Conversion Rate

While consumers are connected and want to shop on their mobile devices, friction continues to inhibit purchases. According to Shop.org's State of Retailing Online report, more than 69 percent of consumers abandon their shopping carts. Four in five experience problems when conducting transactions on mobile devices and 43 percent of those that experience problems abandon the transaction. The number of consumers who intend to buy on your mobile site or app that simply walk out the "door" is enormous. After you spend money to create a robust mobile experience, to have shoppers leave at the point of purchase is a massive wasted opportunity.