3 Ways to Increase Your Mobile Conversion Rate

Here are some ways to make the consumer experience easy:

• Limit the number of SKUs on your mobile site. There's no reason to make your entire inventory available; evaluate your assortment and only show categories that shoppers are more likely to purchase on the go.
• Have a highly visible search function. Shoppers don't want to browse through each product to find what they want.
• Unless it's necessary, limit the use of text. Scrolling through pages of text on a small screen is challenging for consumers.
• Optimize your images. Make sure they're sized appropriately for a small screen, and offer close-up views so shoppers can get a better feel for the product.
• All devices aren't created equally. Use device detection so that your site is optimized best for the phone your customer is using.

2. Make it fast. A crucial element needed to decrease shopping cart abandonment is to make the experience fast. According to website and applications monitoring firm Gomez, 74 percent of users will abandon a site after waiting five seconds on a mobile device. Furthermore, a one-second delay can result in a 7 percent loss in conversions, according to the Aberdeen Group. Consumers are now walking down the street with your app in their hands; can you get them to make a purchase before the light switches to "walk"?