3 Ways to Increase Your Mobile Conversion Rate
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Rodger Desai
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69%20percent<%2Fa> of%20consumers%20abandon%20their%20shopping%20carts.%20Four%20in%20five experience%20problems<%2Fa> when%20conducting%20transactions%20on%20mobile%20devices%20and%2043%20percent%20of%20those%20that%20experience%20problems%20abandon%20the%20transaction.%20The%20number%20of%20consumers%20who%20intend%20to%20buy%20on%20your%20mobile%20site%20or%20app%20that%20simply%20walk%20out%20the%20"door"%20is%20enormous. %0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fdo-you-know-how-increase-your-conversion-rates-m-commerce-3-easy-steps%2F" target="_blank" class="email" data-post-id="4807" type="icon_link">
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Have you ever ordered a pizza while walking down the street and had it delivered by the time you got home? According to Forrester Research, mobile purchases are expected to generate $31 billion by 2016, a 39 percent growth from 2011. Since a large portion of mobile purchases will not be in-store, but rather "remote commerce," you need to think about how you not only drive traffic to your mobile site or app, but how you increase mobile conversion rates and take a piece of this growing sales channel.
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Rodger Desai
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