Divide & ConquerFocus on B-to-B Creative
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Founded: Family-owned since 1921
# of customers: 15,000
Annual revenues: $406 million
# of SKUs: 15,000
# of catalogs: 11 titles, some created more than once per year
Total volume of catalogs mailed annually: 90,000 (some are distributed only through salespeople)
Printers: Ries Graphics and Liberty Graphics
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