Divide & ConquerFocus on B-to-B Creative
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While those clients enjoy browsing their "Don" catalogs for the latest trends in how to use a martini glass to serve chocolate mousse, the same restaurant managers aren't likely to buy a new $10,000 refrigerator unit off the page of a catalog.
So Don's 11 business-to-business (b-to-b) catalog titles always will be an integral part of the company's overall sales and marketing efforts. Don also has a team of national and regional/local account reps who call on not only the large chains but also mom-and-pop restaurateurs, cruise lines, universities and hotels.
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